The world of marketing has rapidly evolved in the digital age, and it’s essential for professionals to stay up-to-date with the latest strategies and techniques. Our comprehensive Digital Marketing Course is designed to equip participants with the knowledge and skills needed to excel in the dynamic field of digital marketing.
Comprehensive Curriculum
- Hands-On Approach: The course combines theoretical knowledge with practical exercises and case studies, allowing you to apply what you learn in real-world scenarios.
- Interactive Learning: Engage in discussions, group activities, and Q&A sessions that promote active participation and deeper understanding.
Course Objectives
- Equip participants with a deep understanding of digital marketing principles.
- Teach participants how to develop and execute effective digital marketing campaigns.
- Provide hands-on experience with popular digital marketing platforms and tools.
- Enable participants to analyze and measure the success of digital marketing efforts.
Course Outcomes
By the end of this course, participants will have developed the following skills and abilities:
- Comprehensive Marketing Understanding: Gain a thorough grasp of marketing concepts, from fundamentals to advanced strategies.
- Identifying Market Opportunities: Learn how to identify potential opportunities in the market and determine your business objectives.
- Developing a Digital Marketing Strategy: Acquire the skills to create a comprehensive digital marketing strategy along with a well-structured daily action plan.
- Basic Design and Content Creation: Learn the essentials of creating basic designs and engaging content that resonate with your target audience.
- Effective Advertising Management: Master the art of creating, launching, and managing impactful online advertisements.
- …. and more
Curriculum
- 4 Sections
- 45 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- 1- Introduction to Marketing11
- 1.0Scope of marketing28 Minutes
- 1.1Marketing process
- 1.2Marketing Environment
- 1.3Market Analysis
- 1.4Marketing Channels and Distribution
- 1.5Consumer Behavior & Decision-making process
- 1.6Decision-making process
- 1.7Marketing Mix (4Ps)
- 1.8Branding / Marketing setup
- 1.9Digital marketing vs. traditional marketing
- 1.10Case Studies and Real-World Example
- 2- Introduction to Digital Marketing12
- 3- Digital Marketing Strategy and Planning8
- 4- Social Media Marketing14
- 4.0Setting Social Media Goals
- 4.1Choosing the Right Social Platforms
- 4.2Creating Compelling Content
- 4.3Content Calendar and Scheduling
- 4.4Audience Engagement
- 4.5Influencer Marketing
- 4.6Paid Social Media Advertising
- 4.7Analytics and Metrics
- 4.8Social Media Contest and Giveaways
- 4.9User-Generated Content (UGC)
- 4.10Crisis Management
- 4.11Trends and Emerging Platforms
- 4.12Localized and Geo-targeted Marketing
- 4.13Social Media ROI and Reporting
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Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Requirements
- Dedicate time to daily practice and engagement with course content.
- Complete a final project that showcases their understanding of course concepts.
- Approach the course with a global perspective, recognizing the broader market dynamics.
Features
- Registration Fee: Lorem Ipsum has been the industry's standard dummy text ever since the 1500s
- Lorem Ipsum is simply dummy text of the printing and typesetting industry.
- Lorem Ipsum is simply dummy text of the printing and typesetting industry.
- Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Target audiences
- Marketing Professionals aspiring to elevate their digital marketing prowess.
- Forward-Thinking Entrepreneurs and Business Owners committed to expanding their online footprint.
- Enthusiastic Students and Fresh Graduates with ambitions in the digital marketing realm.
- Freelancers aiming to establish their online presence and attract clients.
